In the remote village of Tar in India’s Ladakh territory, a quiet revolution is taking place. Amidst the booming tourism industry that brings over 400,000 visitors to the region in a single year, local communities are embracing sustainable travel to protect their fragile environment. Once nearly abandoned, Tar is now thriving again – thanks to ecotourism that prioritizes long-term stays, cultural exchange, and environmental stewardship.
Tourism that gives back
Lundup Dorjay is among the locals who are promoting ecotourism that prioritizes long-term stays and cultural exchange over mass tourism. In contrast, other parts of Ladakh are struggling with overcrowded roads, water shortages, and pollution. Experts like Sonam Wangchuk and institutions including the Himalayan Institute of Alternatives are pushing for better regulation and educating visitors on responsible travel. Meanwhile, the government is introducing electric and hydrogen-powered buses, and expanding sustainable tourism to more villages.
Tourism remains vital to Ladakh’s economy, employing hundreds of thousands of people. But as visitors like Luke from the Netherlands point out: every traveler has a duty to minimize their impact. Tar’s model shows that tourism can support both local livelihoods and environmental protection. If more tourists embraced this mindset, the region could thrive – without sacrificing its natural beauty.
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