
India’s Sustainability Opportunity: Rewarding What Works, Not What Sounds Good
Planting a million trees is an activity. Measuring how many survive after three years, that’s the real impact. Yet India’s sustainability efforts often confuse the two. The Comptroller and Auditor General found that in Odisha, corporate-funded plantations had a survival rate of just 7.5%. Saplings were counted, but few were standing. Across sectors, projects are evaluated on intentions, not verified outcomes. India’s innovation ecosystem is vibrant, and verification tools are more accessible than ever. The question is no longer “What are we doing?” but “What difference are we actually making?”.








