
How Diversification & Sustainability Helped a Small Farmer in Building ₹1 cr Annual Enterprise
Punjab is rethinking its traditional paddy-wheat farming model to tackle depleting groundwater, soil degradation, and low farmer incomes. The state is promoting crop diversification—encouraging maize, pulses, and horticulture—as a path to sustainable agriculture. The article highlights the growing importance of land leasing, which allows small and marginal farmers to pool or lease land for more efficient use and investment in modern techniques. Experts emphasize the need for policy support, infrastructure, and assured markets to make diversification viable. Overall, Punjab’s focus on sustainability and flexible land use aims to secure both environmental balance and rural livelihoods.




