
Fiber Packaging Sustainability Claims Face Recyclability Reality Check
The packaging industry is rushing to replace plastic with fiber, but a troubling gap has emerged between sustainability claims and reality. Nearly half of new fiber-based launches carry recyclable labels, yet functional coatings often compromise fiber integrity and complicate real-world recycling. The result? Many “eco-friendly” packages don’t actually close the loop. As greenwashing concerns intensify, brands are being pushed to “prove it, not just say it”. With stricter regulations looming and consumer trust at stake, the industry’s next challenge isn’t creating plastic alternatives—it’s making them genuinely recyclable at scale.




