Greenwashing: Indian govt unveils new guidelines to rein in misleading ‘eco-friendly’ ads
Under new regulations, companies must back their environmental claims with credible evidence. Misleading advertising could result in fines or imprisonment, as the government pushes against greenwashing to ensure truthful marketing.
Companies using terms such as ‘eco-friendly’, ‘organic’ and ‘natural’ in their advertisements must substantiate their claims and include adequate qualifiers and disclosures under a new law against greenwashing.