
Reviving Roots: Jugaad-Driven Sustainability in India’s Old Markets
The article emphasizes how traditional trades contribute to reducing waste and conserving resources through ‘jugaad’, offering a deeply local solution to global environmental concerns. It depicts India’s fading but resilient repair and reuse culture through a visual and narrative journey across five cities, highlighting traditional artisans and marketplaces, it celebrates sustainability embedded in Indian daily life through jugaad!