
A ‘Beyond Waste’ Twist To Sustainable Gifting
A growing trend in India toward sustainable, upcycled, and zero-waste gifting, driven by eco-conscious consumers and small businesses. Startups and artisan groups are turning discarded materials—such as textile scraps, paper waste, plastics, and coconut shells—into creative gift items like décor, stationery, planters, and festive hampers. These alternatives reduce landfill waste, support local livelihoods, and offer personalized, environmentally friendly gift options. The piece emphasises that sustainable gifting is no longer niche but increasingly mainstream, blending creativity with climate responsibility.




