
Are Sustainability Buzzwords Making Your Shopping Bill More Expensive.
Stepping into an Indian supermarket today feels like navigating a maze of green buzzwords- organic, natural, eco-friendly, sustainable. But what do these labels actually mean? The article cuts through the confusion, revealing that while certifications like NPOP give ‘organic’ real teeth, terms like ‘natural’ are often just clever marketing. It urges shoppers to become label detectives, to read between the lines of ingredient lists and look beyond pretty packaging. Because true sustainability isn’t about a single claim. It’s about understanding a product’s entire journey, from farm to shelf.








